Boy Scouts of America and Leadership Coaching

The Center for Management and Organizationof our highly rated people who left, and current
Effectiveness talks with Dennis St. Jean, Assistantvalued employees, told us that both the quality
Director Professional Development Division, Boyand quantity of coaching was lacking. They were
Scouts of America, Irving, Texas. CMOE: Havingnot receiving enough coaching, feedback/direction,
recently attended one of your leadershipand the coaching was either not effective or
conferences I walked away with a totallyfocused only on barriers, not on developmental
different view of Boy Scouts of America. Canplans. Even when discussing barriers there was
you tell us about your organization? Dennis: Ournot enough emphasis on “why” and “how
intent is to have the volunteers in the community,to improve.” CMOE: Then the Professional
and the youth, receive the recognition. As a resultDevelopment Division got involved? Dennis: Only
most people think of us as a volunteerbecause our Chief Executive Officer after a
organization and don’t know that we havenumber of focus group sessions with new Unit
3,500 full time commissioned professional staffServing Executives, recognized that our
working in 326 local Boy Scout Councils. Our Stafforganization hadn’t provided the tools or
Leaders work with our first level professional, Unitprocess to be a good coach. Our projected
Serving Executives. CMOE: What is the role of agrowth and increased competition for attracting
Unit Serving Executive? Dennis: They are theand retaining top caliber people further spotlighted
workhorses of our organization, responsible forthis. Then we were asked to get involved. CMOE:
fund raising, recruiting volunteers, recruiting newWhat has been your experience with the
members, and starting new scouting units. TheyCMOE’s Leadership Coaching Workshop
work directly with the volunteers and their effortsand Coaching Model? Dennis: We know this gives
determine our success in meeting our Mission andthem the tools to implement the Coaching
Goals. CMOE: So the Staff Leaders manage thefunction of our OMS and be more effective in
Unit Servicing Executives? Dennis: They do moretheir day to day interaction with the professional
than manage, they lead and develop. Even thoughstaff. CMOE: Can you give us some examples of
we are a not-for-profit organization, we operatethe Coaching Model working? Dennis: Two come
like a business. Since our staff salaries are theto mind. A Field Director attended the workshop
biggest line item in our budget, we must maximizetwo weeks prior to the quarterly reviews. He
the contribution of our people. We believe thatcalled back to relate how well they had gone and
maximization is more acute for the Scouts. Everythat they exceeded his expectations for a
dollar spent has to be raised. It is absolutelypositive performance feedback and development
imperative that the Staff Leader sharpens thesession. The second was a Staff Leader who
skills of those reporting to them and constantlyused the model in a corrective discussion. She
develops them to become even better. CMOE:called me to report that with this tool, the results
What role does leadership coaching skills play inwere more positive than she had ever expected
achieving this goal? Dennis: Our Operationaland that the employee was making some real
Management System (OMS), like many otherprogress. There are many more examples but
performance management systems, has fourthese two are the most recent. CMOE: Any other
phases: Clearly communicating expectations,thoughts you would like to share? Dennis: As a
Providing feedback on barriers and needednot-for-profit organization we are excited about
development, Coaching to improve, and Rewardshelping our leaders become even better coaches.
based upon performance. CMOE: Are your StaffThis will help them maximize the contribution of
Leaders good coaches? Dennis: They are goodour employees and volunteers and better enable
people and we assumed that leadership coachingus to achieve our Mission.
behaviors were natural. Our feedback from some