Bridging the Gap Through Strategic Alignment: A Strategy For Business Transformation

0;Where do we start?” It’s acould “provide accurate and timely
good question. And it’s one that manyservice.” This becomes your Objective, or
organizations struggle with when they are tryinggoal, in support of this strategic theme. (Note that
to decide where and how to deploy a Lean Sixyou may have more than one objective, and you
Sigma or other process improvement initiative.would also want to support the strategic theme
Up until now, the traditional answer has been tofrom other perspectives – financial, internal
start in the area with the least resistance. Goprocess and infrastructure – as well as
where you have some support from bothfrom the customer perspective.)
executives and employees, and where you canNow, there are many ways you could accomplish
make tangible gains that will jumpstart thethis broad objective of providing accurate and
program’s momentum and put you ontimely service. One specific approach would be to
the path to sustainable change.increase the “first call resolution
It’s still good advice: go for thepercentage,” or the number of customer
low-hanging fruit in a friendly orchard. But insupport requests that are completely resolved on
today’s world of competitive excellence,the first attempt. This becomes your
it’s just not enough. These days,Measurement for achieving the objective.
companies that want to stay ahead of theYou should also specify a Target, or the amount
competition must go beyond processby which you will improve the measurement, and
improvement and transform the way they dothe timeframe -– say, a 30 percent
business. This means achieving not justincrease in one year. How will you achieve the
incremental improvements, but breakthroughtarget? There may be several initiatives you could
results by understanding and leveraging theemploy, including your process improvement
relationship between processes, systems, peopleprogram, your innovation initiative, your training
and strategy.and development program, or even your call
Business transformation requires the organizationcenter software.
to focus on strategic goals, not just problems,Once you select the most suitable initiative, you
and on disseminating those goals throughout thedesignate the mode of Execution – in this
organization. In other words, it enables you tocase, a particular Lean Six Sigma project, training
connect the dots between the big picture andpath or software enhancement. Voila! You have
tactical assignments -– betweenjust established a link between strategy and
forward-thinking strategy and project execution.execution -– strategic alignment!
Making this link is called strategic alignment. And,What does strategic alignment accomplish?
today, it’s the answer to the question,To begin with, it mobilizes executive leadership
“Where do we start?”behind overarching strategies that will enable you
Bridging the Gap between Strategy and Executionto satisfy the demands of shareholders,
In many organizations, there is a gap betweencustomers and employees, if you have an
strategy and execution. Strategy is determined atunderstanding of your internal process capabilities
the executive level, but it’s hard toand a robust infrastructure to support the vision.
translate it into quantifiable, executable andWhen these strategies are translated into
repeatable projects. As such, the projects that doquantifiable, executable and repeatable projects, it
get done may or may not support the strategicensures that everyone’s efforts are
objectives. And the gap between managementaligned behind a common goal. Not only does this
and employees grows as they continue to existincrease your chances of attaining that goal, it also
on opposite sides of the gulf of possibilities.motivates people and reduces resistance. When
Bridging this gap takes a commitment to definingpeople can see the link between the work they
breakthrough strategic goals that are attainabledo and the executive vision, they feel that what
and sustainable, and then translating thesethey do matters and they’ll move
strategies down the chain of command to themountains to do it well. Finally, it puts a
project level. How do you do this? By developingmanagement framework in place for making
objectives, measures and targets that linkstrategy a continual process that can be realized
strategic and tactical levels.year after year.
For example, say that one of your StrategicStrategic alignment builds a bridge between vision
Themes is “Service Excellence.”and strategy, execution and results. This, in turn,
From a customer perspective, what’s oneenables true business transformation and a
way to achieve service excellence? Well, youstrategy for sustainable growth and success.