Business Change Management For Business Transformation

It is important for businesses to manage thethat consistently delivers high value and customer
process of cost reduction well in any changesatisfaction.
management strategy to ensure that they do notThey must establish a culture of continuous
unwittingly compromise their product quality orimprovement that seeks to remove bottlenecks,
service standards.eliminate sources of waste and customer
Cost-cutting is a short-term strategy. It is fardissatisfaction, and become efficient and effective.
more important that companies take a long-termThere must be a focus on decreasing sales cycle
view to build and strengthen their organization andtime, quickly transforming knowledge and
its capabilities now, positioning themselves for thedelighting the customer - these help the enterprise
eventual economic recovery.to maintain its competitive edge.
Throughout the years businesses have put inManagement must also be quick to detect
much effort to win customers to be where theychanging customer preferences, be aware of the
are today. Research have shown that it costs upchanging competitive environment, leverage on
to six times more money to acquire a newadvances in technology & IT, seize opportunities
customers than to keep an existing one. In aand implement new solutions rapidly. Product and
sluggish economy, it would probably be moreservice standards have to stretch from the top
expensive to win a new account.to the bottom of the organization and need cut
Businesses must have an unrelenting focus onacross all departmental lines.
delivering the best customer experience. ThereThe organization's own learning and development
must be a line of sight from the top to theprocess must be structured, systematic and
bottom of the organization. Take care of that andfocused on building on its strengths. Critical
you will enjoy customer loyalty - and revenuessystems that supports training, recognition, career
and profitability will follow.advancement and information access need to be
Most companies find that 20 percent of theirin place. Organizations can reorganize, downsize
customers contribute over 80 percent of theirand streamline their way to efficiency. These
revenue. Thus, high levels of repeat customers willapproaches are necessary but often not sufficient
lead to higher levels of profit. To achieve thatto quickly move organizations into
companies must be always be vigilant about thehigh-performance mode because they ignore one
changing requirements of their customers,necessary component of performance - engaging
understand their business models and the marketsemployees in their work. To mobilize the entire
they operate in, know what their customer wantorganization, leaders need to request for
and deliver these to help their customers businessemployees input and their involvement, especially
succeed.in areas that need improvement. Every worker
To achieve business excellence, everyone in themust be trained andequipped to go from 'good to
organization needs to concentrate on deliveringexcellent" in the business change management
customer satisfaction by taking personalprocesses.
responsibility for improving processes and beFor companies to be successful in their business
empowered to make changes.change management, they need to be responsive
Departments need to become self-managedto their customer's needs at every step of the
teams; cross-functional teams are needed at thebusiness processes involving every function,
company level; and more efficient foremployee and leader. Anything short of a total
decision-making and response. When the companyapproach is unlikely to deliver the desired results.
discovers a problem or a chance forOrganizational transformation is a long-term
improvement outside, they must collaborateprocess requiring a fundamental change in
quickly to find the solution.management practices and culture - a paradigm
For that to happen and for that changeshift.
management processes to be successful andFinally, the organizational direction that advocates
sustainable, a holistically integrated approach tothe strategic intent has to be clear about the
business excellence, which engages all parts andobjectives that needed to be achieved, the type
elements of the organization and its leadership isof values and capabilities that are needed and how
required.Executives must lead the business changeall this is going to be implemented for effective
management activities, from thinking aboutchange management to occur.
productivity and quality to create an organization