| Are you looking to increase sales locally as a | | | | need a motivational speaker or professional |
| business coach or business consultant? However, | | | | speaker for an upcoming meeting or other event. |
| every time you look around another business | | | | In many cases, you may receive a yes, but may |
| coach has hung up his or her shingle. Maybe, you | | | | hear We cannot pay for a speaker. You respond |
| begin to have these thoughts or similar ones: | | | | with a big smile No problem because I speak for |
| - I just can seem to make any inroads with those | | | | food. Just watch the smiles on their faces. |
| small business owners. | | | | Of course, they may think this a little strange |
| - Competition is just too great. | | | | especially if you have national recognition. |
| - The marketplace is overloaded. | | | | However by speaking locally for food, you |
| Consider this powerful strategy - speaking at local | | | | demonstrate your ethics and values by giving |
| civic and professional organizations. Now some so | | | | back to the community. How cool is that? |
| called business experts believe that speaking is | | | | During the last few years, I have taken the I |
| not worth your time or money. However, as | | | | speak for food approach locally and continue to |
| someone who secures one new client with an | | | | receive one customer from each speaking event. |
| average value of $5,000 at every speaking | | | | And what has also happened is that my credibility |
| engagement, I can tell you those experts do not | | | | as a business expert who focuses on business |
| know what they are talking about or they are | | | | growth and leadership has also grown as well. |
| just poor speakers. | | | | So if you are trying to get to where you want to |
| So how do you become a local in demand | | | | be as a business coach or business consultant, |
| speaker? Simply speaking, just ask. | | | | embrace this strategy of freely giving away your |
| Begin by asking business friends or colleagues who | | | | expertise locally. You just may be surprised by |
| they know. Then ask local chambers of | | | | the results. |
| commerce or professional associations if they | | | | |