| When you make a promise to a customer you | | | | Everyone loses, simply because the company did |
| need to keep those promises and there is no | | | | not have a strategic plan to deal with disasters, |
| excuse to fail in your delivery of products or | | | | business continuity or have a back-up system in |
| services. Far too many business disasters have | | | | place for when the doggie doo hits the rotating |
| occurred when vendors or outsourced companies | | | | cooling appliance. Having insurance for such |
| reneged on their commitments due to some | | | | disasters is not enough, sure it might pay for the |
| disaster of their own such as a labor strike, flood, | | | | losses of the company during that revenue |
| power outage, equipment failure, or some other | | | | period, but it can never pay for the loss in |
| problem on their end. This is what we call in | | | | reputation or lost business and future business |
| business a Lose/Lose situation. | | | | when they fail to meet their promises. |
| The larger company has to halt production, miss | | | | Does your company have a back-up plan and |
| deadlines and profits at a time when they are | | | | business continuity strategy to deal with such |
| working to meet revenue and quarterly profit | | | | disasters and prevent a larger disaster for one of |
| numbers, and it hurts their stock price, thus, the | | | | the large companies you work for? You need to |
| shareholders, their credit rating and credibility on | | | | consider this and get your plan in place now. |
| Wall Street. The vendor loses their reputation, the | | | | Please consider all this before it is too later, now is |
| account and must lay-off employees due to lost | | | | the time to act. |
| business. | | | | |