| Business continuity programs can be very | | | | trusted expert. |
| powerful coaching tools and in order for them to | | | | It's entirely possible to find a lead who has never |
| be profitable you must have a valuable, quality | | | | heard of you and convert them to a client in one |
| product to share, but don't make the mistake of | | | | day, but it is far easier to earn a client when they |
| starting there. | | | | are already familiar with your work, trust that the |
| First you need to focus on creating a seed list | | | | quality is high and are accustom to relying on you |
| and building a relationship with them. If you are | | | | for information already. |
| adding a business continuity program to an | | | | You get a bigger bang for your buck after your |
| existing product funnel within the same niche | | | | marketing has been going for a while. |
| market then you have the advantage of starting | | | | All marketing has a tendency to be more |
| by communicating with your existing clients. Either | | | | effective after it has had some time to make |
| way you must start by cultivating your | | | | several contacts with the potential client, and |
| relationship with qualified prospects. | | | | what I like to call "sweat equity" marketing, that |
| Here are a few reasons why. | | | | relies on social networking to spread is even more |
| Avoid building a great product for the wrong | | | | time sensitive. If you want to introduce your new |
| audience. | | | | product when you have the highest number of |
| The product you create may have the ability to | | | | new leads coming to you then you are better off |
| deliver massive value to your potential clients, but | | | | to wait until your marketing efforts have had |
| if they are not willing to take the step of | | | | time to work. |
| purchasing it in order to get those results then | | | | Far less likely to have to start over from the |
| your creation is worthless. Communicating with | | | | beginning because you made a simple mistake. |
| your potential clients through Ezine messages, | | | | If you have existing clients or qualified prospects |
| webinars, teleseminars and other methods will | | | | to communicate with you can share samples of |
| allow you to take note of their interest level, | | | | your work and use the feedback to avoid doing |
| motivation and true needs and wants so that you | | | | work that will have to be changed later. |
| can make sure to develop a continuity program | | | | You will have a better idea of which marketing |
| that they will jump all over. | | | | methods you will be using long-term. |
| Ready to sign up subscribers as soon as your | | | | Starting your marketing early gives you the |
| program is ready. | | | | opportunity to see if it is going to work as well as |
| If you are starting from square one, with a brand | | | | you have anticipated. It may be better or you |
| new niche and you begin by marketing and building | | | | may also discover that it will require more time |
| a seed list and then start creating your business | | | | and/or money than you anticipated or even that |
| continuity program, then by the time your | | | | you would prefer to use a different method |
| program is complete you will have a group of | | | | entirely. The sooner you know for sure the |
| qualified prospects to sell to. | | | | better off you will be. |
| Your leads have grown to rely on you as a | | | | |