| Business continuity programs can be a great place | | | | low commitment entry-level product you can |
| to generate semi-passive, reliable income that has | | | | create a steady stream of new clients ready to |
| a tendency to snowball over time. So why is it | | | | graduate into your continuity program. |
| that most fall short of spectacular? Keep reading | | | | Lack of automation. |
| to discover the 5 biggest mistakes you can make. | | | | The predictable nature of a continuity program |
| Unorganized marketing efforts. | | | | makes automating though technology and |
| Some people still think that marketing, like art is | | | | outsourcing relatively easy, but if you fail to take |
| solely a creative expression meant to be | | | | the time to set up these systems you can easily |
| operated on gut instinct and ideas that come to | | | | put yourself in a position where you are doing |
| you in your dreams in the middle of the night. | | | | everything you can just to keep up. |
| They couldn't be more wrong. It's true that | | | | Unprofessional appearance. |
| creativity will drastically help your marketing | | | | Every contact with your prospects and clients is |
| efforts, but to be successful over the long-term | | | | important. If you are running an online company, |
| you need to become dedicated to testing and | | | | your website, client service, product appearance |
| recording your marketing efforts as well as | | | | and ordering process may become the only clear |
| making minor changes and testing the impact of | | | | representations of you and your company. Make |
| those modifications so that over time you can | | | | sure that they are sending the right message or |
| discover and consistently implement the most | | | | you may find that the appearance of your |
| effective methods. | | | | website and products are driving your hard |
| Incomplete product funnel. | | | | earned prospects out the door empty handed. |
| Without a complete product funnel you will only | | | | Sabotaging your lead/client list. |
| be able to convert prospects that want the | | | | Failure to properly segment and categorize your |
| benefits you offer and are willing to accept the | | | | client list is a true sign of an amateur. When it |
| particular offer you are presenting at that | | | | involves valuable clients it can be an expensive |
| moment. This excludes you from working with | | | | error. At the very least categorize your contact |
| people who may really want the benefits you are | | | | lists so that your clients do not get badgered to |
| offering but want to get involved on a more or | | | | purchase products/services they already own or |
| less intensive level. In most cases they are looking | | | | worse yet are pushed to participate in an entry |
| for an entry level product to "try you out" and if | | | | level program when they are already spending |
| they are impressed they will move on to enrolling | | | | 10x's as much on a more comprehensive |
| in your monthly continuity program. By providing a | | | | program aimed at providing the same benefits. |