Change Management - 3 Key Reasons For the Catastrophic 70% Failure Rate

Failure reasons in change management are manyDifferences Between Programmes and Projects
and varied. But one thing is painfully clear. Any- A Programme is all about delivering the overall
organisational initiative that creates change - orbusiness benefits in line with the strategic vision
has a significant change element to it - has a 70%and over a longer period of time than a project.
chance of not achieving what was originally- Whereas a Project has a definite start and finish
envisaged.point, with the aim of the delivery of an output
There are 3 main reasons for failure:that may be a product, service or specific
1. The gap between the strategic vision and aoutcome.
successful programme implementation and the- Programme management focuses on the
lack of a practical change management model andmanagement of all key stakeholder relationships
tools to bridge that gap.and the delivery of defined business benefits and
2. The "hidden and built in resistance to change" ofin addition to managing the project portfolio will
organisational cultures, and the lack of processesalso include the management of any other
and change management methodologies toactivities that are necessary to ensure a
address this.complete delivery.
3. Failure to take full account of the impact of the- Whereas Project management has narrower
changes on those people who are most affectedterms of reference with clear, specific and
by them i.e. the absence of good strategies for(relative to the overall Programme) limited scope
managing change.of its deliverables.
It may occur at project level [at the executionAnd yet despite the fact that programme
"getting it all together" level] so that the initiativemanagement as a discipline has been around for
doesn't get off the ground - or doesn't getover 10 years - the failures still keep mounting.
completed.Men always dislike enterprises where the snags
This is where most people focus - on the "gettingare evident..." [Machiavelli "The Prince"]
it done" bit.The whole of my approach to change
But the bigger and more critical issue here is thatmanagement and dealing with the "snags" such as
even when the projects - the new capabilities -fear of change and resistance to change is based
are completed on time and in budget, a failure canon this model of a programme approach.
still occur at programme level - and from aMy preference for this is that it forces senior
statistical perspective it probably will!management (and their advisors) to take a holistic
A programme level [more accurately a "noand structured look at the wider factors that
programme" level!] failure occurs when theneed to be addressed - and that are often
envisaged benefits [the whole raison d'etre] of the"mission critical".
initiative are not achieved.80% of companies [or rather 80% of directors] -
The root cause of failurehaven't got a clue about programme
The root cause of this failure is lack of clarity andmanagement
lack of communication - and even moreIn my experience the size of a company is no
fundamentally - the lack of a language andindicator as to whether or not it employs a
contextual framework to articulate and manageprogramme management approach. I have sat
the necessary processes of change.across the table in meetings with directors of UK
This is what a Programme Management basedbased £1bn+ turnover corporates - household
approach to change is all about and why it sonames in some cases - who didn't have a clue
important.about programme management.
As with most specialist areas of knowledge, thereI would go further and say that the vast majority
is within this discipline a universal or generic set ofof companies know little to nothing about
"truths" that transcend the boundaries of theprogramme management.
formalised models and tools of programmeA useful indicator is the number of online searches
management, applies to all organisationson Google AdWords for project management and
experiencing step change, and can be expressedprogramme (or program) management
in simpler language.For the month of March 2009 there were
Just as an aside, I feel that whilst it is absolutely450,000 searches for project management and
necessary for there to be experts and centres of39,200 searches for programme (or program)
technical excellence - the very processes bymanagement.
which they function separates them and theOne reason why programme management has
knowledge from the far wider audience who couldnot yet permeated the business "mainstream" is
benefit most from that knowledge.because - in my opinion - it appears to be
Time for some definitions:complex and to address dimensions that don't
Programme Managementresonate or connect with mid range corporates
- Is the holistic perspective - takes in the biggerand larger SMEs.
picture.This is partly because corporates are more
- Is the coordinated management of a Portfolio ofcomplex - but also because the talented and
Projects that change organisations to achieveexperienced professionals who compile these
benefits that are of strategic importance.things think that way!
- Is the understanding and management ofHowever, it is my belief and experience that the
Benefits, Risks and Issues and the provision of anbroad principles of programme management can
Organisation Structure and Process Definition.be set out in a simple model and using simple
- Does not replace Project Management - it is alanguage that can be applied in any organisation of
supplementary frameworkany size.