Credo For Success - The Enterpriship Model For Entrepreneurship, Leadership and Management

Enterpriship is the process of building enterprisesmotions to get tasks accomplished. It is essential
with sustainable advantage within a framework ofto build momentum with anticipation and
three related disciplines: entrepreneurship,deliberation - the forces for organizing events and
leadership, and management. It is about theperforming activities.
competencies of individuals and the capabilities ofBoth David Brewer, founder of Friends of the
enterprises.Earth, and futurist Frank Feather have suggested
The word "entrepreneur" is derived from Frenchthe notion of "thinking globally and acting locally."
origins meaning to undertake; the wordOnce successful results have been achieved
"executive" is derived from the notion oflocally, the "duplicable principle" of earning value
execution of laws and affairs; and the wordthrough growth can be applied on a
"manager" is derived from Latin origins meaning to"local-to-global" basis. This approach suggests
handle with skills.building momentum step-by-step within the
Successful entrepreneurs, lifestyle businesscontext of a holistic mindset.
owners, executives, and managers are "principals"Building relationships - leadership and managerial
that are well sought in business. Whether explicitlyroles
or implicitly, they can address what needs to beThe notion of building relationships applies to both
done and how effectively. In doing so, theypeople and processes. Nothing gets done without
resolve the key issues of who, when, and wherepeople, and ultimately everything gets done for
- and perhaps the most important question of allpeople. Therefore, is important for enterprises to
in business: why?have positive relationships with their employee,
Whether consciously or unconsciously, thesecustomer, supplier, investor, regulator, and
principals apply their principles through models andcompetitor constituencies. Understanding personal
methodologies to get things done. Theirstyles is essential to being able to relate, to build
competencies consist of knowledge, skills, andrapport, and to interact with others. Successful
experience acquired from training and on-the-jobentrepreneurs, leaders, and managers know how
experience. The models represent forms andto balance inter-personal skills with professional
patterns for expected outcomes, and theskills so as to entertain, inform, convince, and
methodologies describe the activities required topersuade their constituents.
achieve them. These principals may also haveHowever, in order to deliver products and
preferences for certain tools such as systems,services through processes to people, it is
and reference and training materials. Collectively,essential to define structure. Structure is the
such models, methodologies, and tools form theirenabler of the relationships between an
"credo for success."enterprise's infrastructure, products and/or
The enterpriship model is the basis for a credoservices, markets, and constituencies.
for success. It describes the four activities thatInfrastructure consists of processes, functions,
guide entrepreneurship, leadership, andfacilities, and equipment.
management: establishing the mindset, enablingEstablishing order - a managerial role
action, building relationships, and establishing order.Transforming innovation into results is a haphazard
It is a model through which all other models,process of trial and error to determine what
methodologies, and tools that transform ideas intoworks and what doesn't. Lessons for success
results can be enabled.result from the experiences of failure. Whereas
Establishing the mindset - an entrepreneurial roleideas may start out with elegance, the pressures
Radio show host Earl Nightingale offered "Theof expectations to meet scope, objectives,
Strangest Secret - we become what we thinkbudget, and schedule often lead to
about" as a motivational statement. Resultsimplementations in chaotic circumstances.
cannot be achieved without establishing a mindsetHowever, it is usually the response from the
first. The mindset should be future-oriented andmarketplace after implementation that determines
holistic. Once established, a future mindset can bewhat really needs to be delivered.
rolled back to the present, so that the directionAs the environment stabilizes, it is necessary to
for achievement is clear. The mindset should beadd structure to unstructured situations, and
based upon understanding and communicating theestablish order.
whole, not just a collection of components. Thus,Plans to deploy ideas must include a provision for
ideas should be thought through from the "topcontinuous improvement after implementation to
down" holistically, even though they may beadapt innovative ideas into results that are
deployed from the "bottom up" in components.sustainable. Continuous improvement activities
For example, an architect starts with a sketch ofinclude repositioning in markets with selected
an entire edifice, and engineers decompose theproducts and/or services, restructuring operations,
design into structural, electrical, mechanical, andand reengineering processes.
plumbing components; the builder constructs itIt is important to have a feedback loop from
brick by brick. The design work is performedperformance measurement to planning activities
"top-down" and the construction work isto ensure that the lessons from the past are
performed "bottom-up."considered when preparing for the future. As
Enabling action - a leadership rolesuccessful entrepreneurs, leaders, and managers
Actress Lucille Ball popularized the saying "if youknow, history does repeat itself.
want something done, ask a busy person to do itThe enterpriship model provides the credo for
- the more things you do, the more things youentrepreneurial, leadership, and managerial success
can do."because it characterizes the what and how of
Transforming mindset into action requires the selfgetting things done: transforming mindset into
motivation to aspire and inspire others towardsaction with relationships and order.