Define Change Management As Incremental Change Or Step Change - 8 Questions To Shape Your Approach

Incremental change or step change? It is veryresistance and reluctance of senior clinical staff to
important to establish very early on whether orembrace an initiative, the simple truth was that
not what you are proposing can be regarded asclinical staff did support the board's intentions - but
incremental change and realistically can bethey didn't have the time or energy to handle it.
accomplished within the constraints of "BusinessWhat was needed was someone to own the
As Usual", or whether it is a step change andinitiative full-time and to "formally" recognise that
needs to be handled as a specific initiative - andthis was a specific step change initiative that
with the appropriate level of senior sponsorshipneeded to be handled outside of hospital "business
and practical support.as usual".
The key questions are:Here are 8 simple yet powerful questions that will
(1) Is the change you are proposing anhelp you clarify which approach to take and how
incremental change that can and should beto implement it successfully:
introduced as part of "Business As Usual" and that(1) How's it going to be different when I've made
can be absorbed as part of the day-to-daythe change?
running of your organisation?(2) Why am I doing this - how's it going to benefit
(2) Or is the size, scope and complexity, priority,me?
timescale, strategic importance of the proposed(3) How will I know it's benefited me?
change such that it is a step change and needs to(4) Who is it going to affect and how will they
be regarded and handled as a specific initiative andreact?
requires some form of change management(5) What can I do to get them "on side"?
process?(6) What are the risks and issues that I'll have to
This is extremely important as you define changeface?
management in the context of your organisation.(7) What steps do I take to make the changes
The reason this is so important is because peopleand get the benefit?
are stressed, tired and generally fed up with(8) How am I going to manage all this so that it
change initiatives. They need careful and detailedhappens and I succeed?
explanation of the proposed changes - why theFor more on this: " So how do we define change
proposed change is necessary, and the directmanagement?"
effects on them and the benefits to them. TheyEquip yourself to avoid the 70% failure rate of all
need help and practical support.change initiatives with the "Practitioners'
As an illustration of this - I was involved with anMasterclass - Leading your people through change,
NHS Trust recently, and contrary to the board'sputting it all together and managing the whole
initial perception of the reason for the apparentmessy business.