| Business management spends billions of dollars in | | | | individual and team perspectives. Corporate |
| corporate training and education. According to a | | | | objectives are achieved much quicker allowing for |
| report released in early 2006, the U.S. corporate | | | | a better competitive advantage. |
| education and training market exceeded $46 billion. | | | | NOTE:What corporate coaching is not - any |
| Additionally, business management and leadership | | | | program that cannot be aligned to the strategic |
| training captured the largest percentage of | | | | plan and lacks a structured process that does not |
| program dollars with developing new and existing | | | | focus on pre-determined measurable results. |
| management along with succession planning. | | | | How does corporate coaching work? The answer |
| (Source: Bersin & Associates) | | | | to that question is "that depends." Corporate |
| With training budgets increasing and the additional | | | | coaching is flexible and may be included within the |
| focus on leadership and management | | | | training schedules or upon completion of the |
| development because people do not leave | | | | training. The real issue is to find a corporate |
| organizations they leave managers, achieving | | | | coaching process that is results focused and uses |
| higher levels of positive return on investment | | | | proven tools that build the What's in it for me |
| (ROI) makes sense. Research supports that to | | | | (WIIFM) leading to the What's in it for us (WIIFU). |
| increase training ROI begins by including coaching | | | | Effective corporate coaching works to further |
| as an effective tactic. | | | | internalize the identified learning objectives and |
| In a 2001 study completed by Dr. Merrill | | | | quantifies those efforts on a regular basis through |
| Anderson, of MetrixGlobal, for a Fortune 500 | | | | consistent goal achievement. |
| company coaching can produce a 529 per cent | | | | How do I find a corporate coach? That is a very |
| ROI. Additional studies since that time confirm the | | | | good question since many coaches whether a |
| positive affect of coaching. Business management | | | | certified coach or not are now offering corporate |
| executives are now employing a new learning | | | | coaching services. Possibly, the best way is to find |
| strategy that combines education and training with | | | | a coach who: |
| coaching. This is initiative is corporate coaching. So | | | | - Is results focused |
| what is corporate coaching? | | | | - Has a demonstrated record of success that is |
| Simply speaking, corporate coaching extends | | | | quantifiably measurable |
| existing learning or what some call training by | | | | - Has both proven developmental processes and |
| infusing one on one executive coaching within the | | | | tools that work with the strengths of your |
| education, training and development sessions to | | | | organization. |
| achieve performance improvement that | | | | Remember, companies win because of their |
| generates a positive ROI. Corporate coaching is | | | | strengths not their weaknesses. Corporate |
| always aligned with the strategic plan and the | | | | coaching allows you to further capitalize on those |
| organization's current goals and provides a vehicle | | | | very strengths that made your company what it |
| to reinforce current learning as well as a way to | | | | is. |
| make necessary course corrections through both | | | | |