Effective Leadership in Tough Times

Whether it is the rising cost of commodities, theincorporate these changes into your own
uncertainty of natural disasters or the turbulentstrategies, refine your destination points and
stock market - it's likely your industry is feeling anreevaluate your operations plan. I know that it
impact right now regardless of the field you maymay feel like you are slowing down when you
be in. Lately, we have all been inundated withdesperately want to run- but taking the time to
countless webinars, seminars and articles on howdo it right will get you there faster and will get
to survive in these tough times. However, theyou to where you want to go efficiently.
basics of truly great leadership and managementRemember the mantra - there is never time to
should be the same whether the economy isdo it right, but always time to do it over is not
going well or is struggling. Yes, certain actions maythe one winners use!
need more immediate attention and focus asAs stretched as your schedule becomes, it's an
they become visible. Conversely, if you stick toimportant time to make sure you communicate
the basics and continue to do the right things, youthese changes and the 'why' of any new goals
can flourish during tough times as well as goodand objectives. Slow down to do this or you will
times.be astounded by how the energies become
There are critical aspects for setting the stage todiffused and your employees work on what they
go exactly where you want to go regardless ofbelieve is most critical whether it aligns to the
what's going on. Tough economic conditions mayorganization's new objectives or not.
mean that you'll need to reevaluate some of yourCommunication is key!
destination points (where you are going) in light ofKeeping employees focused during tough times
changing conditions, but it does not mean youprovides a lot more comfort than leaving
should abandon your focus on achieving thoseeveryone wondering: "Is leadership clued in to
clearly defined goals and objectives.what is going on? Is the company responding
Now is not the time for hysteria because duringquickly enough or will we be the next one to fall
tough times, focus is critical for the success ofapart? Is my project still important? Am I still
both the individual leader and their organization. Iimportant?" The connections between the
often see clients begin to panic when they do notorganization and employees can actually
achieve anticipated revenue or margin goals. Theystrengthen as you weather the tough times
begin fixating on missed opportunities, scatteringtogether as long as you are clear on what is
attention and thus diluting their efforts to makehappening, what is changing, what is staying the
any substantial progress.same and why. Feedback, both positive and
As difficult as it is, leaders must stay focused.constructive, is even more critical now as well.
Adhering to agreed upon tactics will allow theEmployees need to know if they are doing the
overall strategy to be realized. Leaders andright things in the right way. Any voids that
mangers must stay the course and align all theirpresent themselves during turmoil, leaves
actions to make progress on it. This does notemployees the space to fill in the blanks with
mean you ignore re-evaluating the conditionsnegative thoughts of their own. Leaders and
around you. Generally in business and moremangers must provide as much feedback as they
specifically during turbulent times, many situationscan. Otherwise, people will be forced to make up
will arise that you could not have imagined andstories of demise and thus create self fulfilling
issues pop up that you don't see coming. Lifefailure. It is also vital to have your best workers
comes at us fast these days and often things areengaged so that their energies are not spent
happening in this world of 'hyper-everything' thatlooking elsewhere for future employment because
alter the landscapes beyond our wildestthey are unclear or uncertain how the organization
imaginations. Everything from technology to realis responding.
estate is subject to these innovations. If you hadThis focus on the basics is imperative for you to
taken a global survey six months ago, it's likelysucceed. There are no magic wands or pills you
the vast majority would never have suspectedcan take. Spend the time and energy on the
Lehman Brothers would declare bankruptcy orbasics. You can thrive during both the good times
that AIG would get a multi-billion dollar bail outand the difficult ones! And it's never too late to
from the federal government.get started!
I suggest that you take a little time to pause and