Executive Coaching on the Rise

Isn't it funny what we assume about leaders inand support)
senior positions. They no longer have anything to- teaching
learn about interpersonal relationships or leadership.- the ability to take a systems perspective (the
They have arrived, proof positive of their skillclient does not operate in isolation but as an
level!integral part of complex organizational systems)
Furthermore, only a fearless few people will giveLook for knowledge in three areas:
them the honest, useful feed-back that
self-development requires. The "culture" expects1. psychology and human behavior
them to be role models and our models are2. business, management and organizational life
supposed to get it "right." Showing their3. how adults learn The ideal attributes in the
vulnerabilities is a "no-no," not to be done in frontcoach you select include:
of those who report to them and certainly not- flexibility
advised in front of competitive colleagues on their- work experience and maturity
leadership team. Of course, the CEO is too busy- self-confidence
(and often not sufficiently skilled) to help them- confidentiality
grow inter-personally.- comfort with complexity
The fact is that many individuals arrive at the- ambiguity I believe your coach should be
senior level with much still to learn about people.someone who places a high value on-even has a
Often they bring to the executive wing styles,passion for-the growth of others and who is
habits and beliefs that have worked for themwilling to learn and grow himself/herself in the
since they were a supervisor. Suddenly theseprocess. And, of course, the relationship must
formula for success no longer work and, in manywork for both parties, client and coach.
cases, must be unlearned and replaced withSome coaches are clinically trained, that is, they
behaviors more in line with modern leadership.are psychologists or professional therapists. This is
This is why so many organizations today arenot necessary but neither is it negative. Clinicians
investing in coaching for their key leaders. Thebring a deep understanding of human behavior and
benefits from being coached stem primarily fromeffective interpersonal techniques. They are
the leverage that is obtained. When a seniortrained to recognize deeper pathology should it
leader operates with a less-than functional style,become evident during the process. As long as
its negative impact on performance and moralethey have a solid understanding of business and
can reverberate from within the senior leadershiporganizations and they stick to coaching, certainly
team right out through the frontlines to thedo consider them for coaching.
customer. The good news is that turning thisWhat does a coaching process look like?
individual's style around will have the sameEach intervention is unique but let's look briefly at
multiplier effect in a positive direction.a typical sequence.
What is Coaching?
Coaching is a series of periodic one-on-one1. Coach meets with the client's boss and the
consultations, usually with an external resource,client to ascertain issues, objectives and the
over a period of time-typically anywhere fromstandards expected by the organization.
three to eighteen months. Between sessions the2. Coach and client meet. In this meeting I
"coachee" (whom we will call the "client") appliesparticularly check out our chemistry and my
newly learned approaches at work, receivesclient's degree of buy-in to the overall process.
feedback, then reassesses, and refines his/herOnce that is confirmed, I conduct an in-depth
behavior accordingly. Coaching is not therapy,interview with him/her to scope in detail his/her
however, occasionally a coach may suggestpersonal and work background, version of the
counseling as a promising course of action forissues, feelings, needs, concerns, and how the
deeper seated issues that are blockingclient currently perceives and interprets his/her
effectiveness. Well done coaching yields a highworld.
return on investment because the process is3. Data gathering. This may involve interviews
totally customized to the "client's" challenges andwith key players in the team, the client's direct
needs and it maximizes the executive's time offreports, and others who interact with him/her.
the job.Often a 360 degree feedback instrument is used
The goal of the coaching process is to generate,to obtain perceptions from the client's boss,
in the client, effective skills and attitudes that arepeers, and subordinates. Psychological
self-sustaining, self-correcting and directlymeasurements also can contribute a lot. I routinely
supportive of his or her expected performanceuse the Myers-Briggs Type Indicator with great
results.success. Another technique is to "shadow" the
When does one engage a coach?client and observe him/her in typical interactions
Usually-but not always-it is the individual's bossand meetings.
who initiates the coaching intervention. Typically4. Coach compiles all this information, feeds it
this is in response to a need to turn around aback to the client, and facilitates a
significant performance problem or to improve andiscussion-sometimes lengthy and emotional.
interpersonal skill deficiency that is holding back an5. Client identifies and commits to specific
otherwise excellent executive. Coaching is alsoobjectives and deliverables for the process.
used to prepare someone for a promotion,6. Client develops an action plan.
generally enhance leadership potential, and provide7. With the on-going involvement of the coach,
support for a particularly challenging leadershipthe client implements the plan over an appropriate
situation (e.g. managing a major change, inheritingnumber of months. This is the core of the
a new department).process.
On the other hand, Coaching is not always8. Once the plan has been accomplished, client and
indicated. I would not take on a coachingcoach conduct a final assessment of the client's
assignment when the boss has already decided toprogress against the objectives. Here we may
fire or demote the individual, when there isdetermine the need to gather data once again to
insufficient time to generate the results required,confirm others' perceptions and experience of the
or where the person is entering a coachingprogress made.
process against his/her will. This latter condition is9. Finally, a ninth step might be contracted where
sometimes a judgment call but my ethical andthe coach checks in occasionally over the next
business bottom-line is that the client must buy inyear or so to provide on-going support. When we
to the process freely and genuinely.look to the world of athletics and entertainment
What should you look for in a coach?we see that those who aspire to excellence
Consider the mix of (1) skills, (2) knowledge andunderstand the value of coaches. The seasoned
(3) attributes of any coaching consultant.masters in my field of professional speaking
Critical skills are:certainly use them. I have several coaching
- communications (interviewing, listening, feedback,colleagues amongst whom we coach one another.
summarizing)What about your key people? What about you?
- facilitation (including the ability both to confront