| Dear Home Party Consultants, Direct Sales Reps | | | | selling:i) Your ability to ask questionsii) The types |
| & Direct Selling Business Owners, | | | | of questions you ask,iii) How well you listen to the |
| Most people who choose to get involved in a | | | | answers to the questions you posed,iv) You ability |
| direct sales business do so because they are tired | | | | to overcome objectionsv) How persistent you |
| of having a 9-5 job! However 95% of people who | | | | are in pursuing the sale.vi) Your understanding of |
| get involved in a direct selling business do not get | | | | the sales cyclevii) How many people there in your |
| the appropriate direct sales training and as such | | | | sales funnelviii) Types of leads you have, warm |
| home party sales are dismal and inconsistent at | | | | leads vs. cold leads |
| best. Why, when you are used to having the | | | | Understanding the Anatomy Of A Sale. Sales in |
| immediate and simultaneously totally dissatisfying | | | | not a four letter word, rather it is a 4-part |
| steady paycheck, it is difficult to buckle down and | | | | symphony. A 4-part act if you will. As with any |
| get down right invested in direct sales marketing. | | | | relationship, there are stages to be checked off |
| You know what they say nothing ventured, | | | | before you buy the diamond ring and propose! |
| nothing gained. Well did Benjamin Franklin mean | | | | 1. Approach & Involvement |
| when wrote these words in the Historical Review | | | | 2. The Home Party Demonstrations |
| of Pennsylvania, 1759 “Those who would give | | | | 3. Closing i.e., making the home party sales |
| up essential liberty to purchase a little temporary | | | | 4. Follow Up & Follow Through |
| safety deserve neither liberty nor safety.” | | | | In many an article I have written I have |
| The idea behind a home party business is that | | | | emphasized the importance of tracking ones’ |
| you get to control your paycheck. Need extra | | | | results. Simply put if you do not know where you |
| cash? Then you know exactly how more home | | | | have come from, how can you possibly |
| party sales you will have to close to get you the | | | | determine where you are going? Knowing that for |
| amount you want. Or do you? | | | | every 4 people you talk to, one will buy is |
| To accomplish said feat, you as a home party | | | | essential to building confidence and mapping out |
| consultant and/or direct sales rep must know | | | | your success plan. |
| exactly what you have to do to get those | | | | As a home party marketing expert, I get to talk |
| number of direct sales that will give you the extra | | | | and work with home party sales representative |
| cash you stand in need. Do you know your | | | | daily, here are some of the things I hear that are |
| “closing ratios?” | | | | contributing to the dissatisfaction: |
| Any expert home party business owner can tell | | | | *I am not able to sell |
| their ratios right off the top of their head. If they | | | | *My living room, garage and bedrooms have all |
| can’t, they are an amateur at the direct | | | | turned into a product storage warehouse! |
| selling business. | | | | *My husband, my wife has turned to giving me |
| Ann Sieg, The Renegade Network Marketer once | | | | the stink eye as a way of communicating with |
| said of a given individual | | | | me! |
| Kagwiria M. who worked with at-risk children, | | | | *My spouse is threatening to cut me off financially |
| sponsored 8 people or more every single month | | | | if I don’t turn a profit ASAP! |
| with a 25% closing ratio (she sponsored 1 out of | | | | *My upline keeps calling asking me to take one |
| every 4 people she talked to)! She’s brought | | | | for the team and double my product volume! |
| in well over 100 people in our time together. | | | | *I am tired of buying leads, using the 3-foot rule |
| If you are just starting out in a home party | | | | and talking to dead beat leads! |
| business, looking to make a living in direct sales, | | | | *My no-show rate is so high. No one attends my |
| you should learn your direct selling ratios ASAP or | | | | home parties. |
| else you are heading for certain un-avoidable | | | | *The trainings are repetitive, useless rah rah rah |
| failure. Why? Here is a better | | | | rah! |
| In direct sales, the amount of money that you | | | | Are you serious about becoming a SIX-Figure |
| make depends on one thing and that how many | | | | Home party success story? You will need to |
| deals you close. The number of deals closed | | | | track your results every six weeks. Nothing is as |
| translates into what we call customer volume. | | | | constant as change! |
| You the direct sales consultants gets | | | | Direct Sales Tips: To truly enhance yourself as a |
| compensated a percentage of all direct sales and | | | | direct sales consultanta). If it is not documented it |
| home parties profits. Not to mention bonuses for | | | | didn’t happen so document your resultsb). Set |
| outstanding salesmanship a.k.a volume. By so doing | | | | goals around those numbers. This is something |
| you qualify for the vacations, trips, cash bonuses, | | | | called bench-marking. The key is always to hit or |
| an monthly residual income and finally the keys to | | | | exceed your bench-marks. If you don’t meet |
| the pink Cadillac and/or white Mercedes. This is | | | | or exceed bench marks…its time to bench your |
| the ultimate external proof of your inward | | | | home party business.c) Practice. Practice contrary |
| commitment to become a home party success | | | | opinion does not make perfect, it makes |
| story. | | | | improvement base your goals around your |
| The number of deals you close however, is | | | | numbers. There is always room for improvement, |
| conditional meaning not guaranteed. The following | | | | so make improvement where necessary. |
| factors will determine your success in direct | | | | |