| One of the challenges when you first get started | | | | spend their time driving traffic and getting leads |
| with anything new, especially internet business | | | | and lots of money on ineffective, fancy |
| marketing, is self-organisation. There just seems | | | | advertising campaigns. But those leads need to |
| so much to learn and to do and you can end up | | | | see' something special and valuable from them |
| being very unproductive and not see the results | | | | personally, rather than just the same ol' sales |
| you desire. | | | | pages. |
| With so much information and training at your | | | | Think about it. Why would they partner with you? |
| disposal, it's easy to get locked into | | | | You need to give something valuable that will |
| "Learn-Build-Tweak" mode when you need in the | | | | resonate with your target audience. Empathy, |
| beginning to train yourself in | | | | problem solving, tips, strategies, support, and so |
| "Create-Publish-Promote" mode. | | | | on. |
| This is what 99% of newbies get wrong. | | | | SO... you have to get into consistent, quality |
| Here's the right way. The foundation of any | | | | content production. |
| internet business is first and foremost to build up | | | | Get some articles, blog posts, videos done - just |
| your 'behind the scenes' personal branding and | | | | do it! |
| online presence over the net. | | | | Promote your content like crazy using social |
| Here's a method to stay focused and become | | | | bookmarking (ping.fm), Twitter and Facebook, and |
| self organised and hyper productive with your | | | | article submission software (I'm just testing one |
| internet marketing. | | | | out) or video submission software (Traffic |
| What I teach my team is to first build the | | | | Geyser is awesome for this - if you are using a |
| foundations of your online business - and that | | | | lot of video). |
| means your internet marketing plan is initially all | | | | Ok... so that's WHAT you need to be focusing on... |
| about personal branding across the net. | | | | here's how to stay focused!!! |
| You can build this up for free by creating | | | | Create a spreadsheet with 7 columns (labelled |
| value-driven content. Your target audience will | | | | each day of the week) and 10-20 rows (labelled |
| love your leadership and the search engines will | | | | for each time slots of your day - e.g. 30 minute |
| love your unique contribution - resulting in high | | | | slots). |
| quality leads for your business. What you learn, | | | | Block out unmoveable slots, like if you have other |
| you teach through articles, videos, blog posts, | | | | jobsor other commitments outside your home |
| messages to your list and so on. You then | | | | business plan, or for family time. |
| promote your content using social media. | | | | Choose 3-4 marketing methods maximum that |
| All for free! | | | | you will learn/do/master and do those |
| (Only once you have this down, do we advise | | | | consistently through the week. Block out the slots |
| you learn how to market, using your own landing | | | | in your calendar for learning/doing each one. |
| pages and paid advertising like Google Adwords, | | | | For example: e.g. Mon, Tue, Thu, Sat write one |
| Facebook PPC, banner ads or ezine solo ads.) | | | | article & upload to article directory/submitter) and |
| When you dive into internet marketing, with any | | | | for your training (e.g. learn facebook marketing |
| system or membership, there is potentially so | | | | Mondays 2-4pm) and for your follow up (e.g. |
| much at your fingertips - marketing modules, live | | | | calling apps, getting new members started etc) |
| trainings, recorded materials - for a peek into the | | | | and of course your mindset & leadership |
| back office of the marketing education system I | | | | development (block out time to read, attend |
| personally use to learn and teach the techniques | | | | webinars or listen to calls etc.) |
| of mindset, marketing and business organisation, | | | | The spreadsheet helps you lay this out. |
| go to the resource box at the end of this article | | | | Make it suit your lifestyle, existing commitments, |
| and follow the link you find there. | | | | time with the family etc. and once you have it laid |
| PROBLEM. | | | | out, colour code each block so you can easily |
| With so much information and training at your | | | | view it and print it out, stick it up on your wall in |
| disposal, it's easy to get locked into | | | | front of your computer!!! |
| "Learn-Build-Tweak" mode when you need in the | | | | Use an alarm or stopwatch timer on your desk if |
| beginning to keep on with | | | | you have to, to make sure you get everything |
| "Create-Publish-Promote" mode while you build up | | | | you have planned DONE by the end of each day. |
| your 'behind the scenes' personal branding over | | | | (E.g. it may take you an hour to write a good |
| the net. | | | | article to start with, and after a month maybe it |
| This is the FOUNDATION for everything else. | | | | will only take you 30 minutes so use that hour to |
| Why? | | | | produce TWO articles or produce an article and a |
| Because your leads will check you out for sure | | | | short 1 minute video promoting your article!) |
| before doing business with you, by putting your | | | | This strategy REALLY helped me feel in control |
| name into Google - what comes up?! So you | | | | of my daily activity and helps you become |
| prospects need to find something that provides | | | | accountable to your 90 day plan and target goals |
| value and attracts you to them, on a personal | | | | for generating leads and sales/income goals. |
| and emotional level as well as your knowledge and | | | | At the end of each week, you do feel highly |
| expertise. | | | | productive if you stick to you plan. Even if it's not |
| You have to brand yourself as knowing a thing or | | | | always 100% you can improve and it will become |
| too so you absolutely need this online presence of | | | | more of a natural habit of an organised desk and |
| authority and leadership to draw the crowd! | | | | mind! |
| This is what 99% of marketers get wrong! They | | | | |