Implementation of Change Management

Change indeed is fundamental in life. The reality ofproperty market. The effect of illiquidity is high
the complexity and vagrancy in the environmentproperty inventory for sale and to let within
(external or internal) is that organisations andAdeshina Adeleke's property bulletin.
individuals are constantly being pressurised toSales and letting are down and consistently for a
change in one form or the other. Change could bequarter.Sales teams could not meet their targets.
rapid or slow, perceptible and imperceptible, minorThe result of the performance variance analysis
or substantive.triggered a need for strategic and operational
Vecchio (2006) in a tone of finality submitted thatchange on the part of the firm. As a firm, we
all organisations (whether profit or nonprofit,were caught off guard as the scenario we found
military or mutinational corporations) have noourselves in was never anticipated.
choice but to change so as to keep up with theManagement felt a need to increase sales and
pressure from the environment (internal andprofitability and also to reposition the firm through
external). It is a compelling case of "change or die"necessary transformation. Although at the time,
(Vecchio, 2006:365).we were neither guided nor constrained by any
Pressures to change can be obvious or implicit.model in managing the desired change, it would be
Managers are expected to anticipate and directuseful to adopt Lewin's planned change process to
change process so that organizations can benefitanalyse Adeshina Adeleke and company's change
from it. Infact Pantea (n.d) of the University ofmanagement process.
Aard,Romania suggested that underlying theTo kickstart the freezing stage the leadership of
Lewin's Change Process model is that the changethe firm created an awareness of the need to
process eventually involves a learning experiencechange, first among the management staff and
as well as the expediency to abandon thelater among the sales teams. Performance results
"current attitudes, behaviours, or organizationalfor three months were discussed and analysed at
practices".management meeting.
The forces of change can sometimes beManagement as a whole was made to understand
intimidating and might include forecast of changingthe emerging pattern and be sensitised on the
economic conditions, changing consumerneed for a turn around. Subsequently a
preference, technological and scientific factors,management staff was mandated to meet the
globalisation and competition, and last but not thesales teams and middle level managers to educate
least, changes in legal landscape.them on the firm's predicament and the need to
Response to the forces of change may requiredevelop a sense of urgency for change.
strategic change or operational change. StrategicOnce a consensus was built on the urgency of
change is organizational wide and has to do withthe need for change, a management and staff
organizational transformation. While strategiccommittee was constituted to look in depth at
change has a long term focus, operational changethe firm's predicament with a view to proffering
has immediate effect on working arrangementsolutions. The committee's recommendation
within a part of the organization. Operationalinclude the following:
change focuses on elements like new systems,• Wider consultations with the rank and file so
procedures, structures or technology.as to sell the change to the majority of staff
Organizational change can be static (Lewin'sespecially the influential ones who are capable of
model) or dynamic (Contineous Change Processbuilding a coalition to resist the change. It is
Model).important that such groups be made to
Change management requires strategic thinkingcollaborate in the change process.
and planning, good implementation and• Sales team members be sent on training to
stakeholders consultation. The change desiredacquire further skills in marketing especially on
must be realistic, attainable and realistic.selling during economic down turn.
Lewin's view of the change process provides us• Abuja branch manager be replaced with
with a tool or model of ascertaining the need forPorthacourt branch manager who has been
change, its implementation and monitoring. (Lewin,making waves in Porthacourt.
1951). Armstrong (2006) identifies a plethora of• A third of the sales team members be made
change models including those of Bechard (1969),to work on commission basis to reduce the
Thurley (1979), Quinn (1980), and Bandura (1986).overhead especially during transition period.
Lewin's process model of planned change has the• That networking and cold calls should take a
following underlying assumption:paramount place ahead of media campaign
1. Change process involves new learning as well as• That our media campaign should be sustained.
a paradigm shift from current attitudes,• That an interventionist or a change agent
behaviours and organizational practices.should be allowed to lead the change.
2. Occurrence of change is predicated on theReport of the committee was adopted and an HR
existience of motivation to change. This is criticalpractitioner was appointed to lead the change.
in change process.Suffice it to say that we are still in the changing
3. People are central to organizational changes.stage of the project. Sales staff are in and out of
Whatever the type of change desired at the endtraining both out and in-plant. Consultation is on
of the day it is the individuals that is the target ofgoing corcerning those to be converted into
change.commission based staffs.
4. Deisirability of the goals of change howeverA committee is looking into our business process
intensive does not preclude the existence ofand value chain activities with a view to eliminating
resistance to change.non productive activities. Contributions of strategic
5. If change must be effective, new behaviours,business units are also being looked into so that
attitudes and organizational practices must bedecisions could be taken on their relevances.
reinforced.Performances of members of our strategic group
Lewin's planned model of change comprises ofare being studied with curiosity. Our IT
three steps described as unfreezing, change anddepartment is looking into the possibiliy of massive
re freezing. At the unfreezing stage, there is needdeployment of Ecommerce solutions for increased
to create awareness to change. The equilibriumperformance.
that supports the existing practices, behavioursCONCLUSION
and attitudes must be altered.The firm is yet to get into the refreezing stage,
Data collection may be necessary at this stagerather it is still in transistion. Time will tell whether
for further analysis so that the need for changethose measures are worth the hassles and
may be apparent to all. At the changing stage thewhether new knowledge will result.
goal is to transform people, structure, task andI am of the opinion that the change project gives
technology as indicated in Vecchio (2006: 373).opportunity to mine data from all aspects and
The refreezing stage requires that assessment ofelements of the firm further analysis and decision
result be carried out with a view to makingmaking. It does appear the change project is
necessary modifications.slanted toward financials than the human element
New responses could be developed based on thethat ultimately make the change happen.
new information received. Reecho (2006:374) hasBIBLIOGRAPHY
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