| In the first part of this series, I discussed several | | | | more your credibility goes up. Since you have |
| ways to convey authority online. In this article, I | | | | shown up in various different areas, people will |
| will explain a few more. | | | | think "Wow, this guy is EVERYWHERE" and the |
| 1) Visibility is king. The more visible you are, the | | | | chances they think you are a huckster decrease |
| more trust you gain. When you are social, public, | | | | dramatically. |
| visible - you gain automatic trust because it's YOU | | | | Think of celebrities - why are they popular? Is it |
| out there and not just words on a screen or | | | | because they are celebrities or because they are |
| lectures in a newsletter/forum. You have become | | | | visible? They first got famous because they were |
| personally identifiable and this breeds trust. | | | | visible. It's an interesting psychological attribute - |
| 2) Be visible in multiple venues. The internet as we | | | | we label highly visible people with authority. |
| know it today affords many opportunities to | | | | 3) This was mentioned briefly above, but provide |
| show yourself and your wares. YouTube, Twitter, | | | | solutions in forums and social media websites. Give |
| Facebook, Digg, Yahoo Groups - are the major | | | | your advice, provide solutions, be of service to |
| venues people are using to communicate. If you | | | | people in these areas. You can do this via video, |
| wish to communicate authority, you should strive | | | | audio, or articles as I have mentioned above. I've |
| to show up in all of these venues: | | | | had many people contact me through forums and |
| A) Video | | | | social media sites asking me questions, looking for |
| B) Articles | | | | solutions. And many of these have turned into |
| C) Audios | | | | paying leads for my business. |
| D) Blog Posts | | | | In the next part, I will discuss what NOT to do |
| E) Forums | | | | when conveying authority in your niche. You will |
| F) Facebook | | | | want to pay attention to these because they can |
| E) Twitter | | | | nullify all of the pro-active tips I've already |
| The more venues in which you are visible, the | | | | mentioned. |