Leadership Development Interview with Stephen Covey

"The call and need of a new era is for greatness.resides in principle-centered leadership. Principles
It's for fulfillment, passionate executionare not myinvention; they are self-evident and
andsignificant contribution."are found throughout the world. If you look at all
- Stephen R. Covey, from The 8th Habit: Fromenduring philosophies, religions and thoughts, you
Effectiveness to Greatnesswill find principles such as integrity,compassion,
Making a rare public appearance in Toronto at thetrust, honesty, accountability and others at their
Mississauga Living Arts Centre, world-respectedcore. I simply translated these principles into a
leadership authority and author of the internationalframework of habits, which when followed with
bestseller, The 7 Habits of Highly Effective People,consistency and frequency transforms one's
named the #1 Most Influential Business Bookcharacter and allows one to earn the moral
ofthe Twentieth Century, Dr. Stephen R. Coveyauthority necessary for enduring leadership.
spoke on his latest book, The 8th Habit: FromI must also clarify the definition of leadership,
Effectiveness to Greatness to a packedaudience.which is sadly and narrowly defined as position,
Having taught principle-centered leadership fortitle, status or rank. This is formal authority and
over four decades, this living legend and worldnot necessarily leadership. Through years of
icon, with his quiet energy and grace, epitomized astudy, teaching and working with people all over
call to greatness and earned the respect of thethe world, from all walks of life, I have
audience -- standing as a grandfather figure fordetermined that leadership is: Communicating to
unleashing human potential in many generations.people their worth and potential so clearly that
A hero to millions, Dr. Covey is known the worldthey come to see it in themselves. It is the
over for his landmark work around helping peopleinfluence we have with others to help them
take profound ideas, philosophies, and principlesdiscover their own voice, to find their own
and distilling them into easy-to-use daily habits thatpurpose, to make their unique contribution, and to
anyone can apply. In his inspirational presentationrelease their potential, that trulydefines leadership.
at the Living Arts Centre, he conveyed simpleThus, leadership extends to the many personal
yet very powerful gems of wisdom that I foundand professional roles we play - as workers,
practical and useful. For example, if you wantparents, children, teachers, students, swamis, you
your children to develop a love oflearning andname it - and thechoice we make to live by
never have to rag on them again for not doingprinciples to help others find their voice.
their homework and not getting better grades,In your book, 8th Habit, you talk about finding
simply ask them when they return from school,one's voice and developing one's "unique personal
"Teach me what you've learned today." By usingsignificance." How does one begin doing that?
this one simple habit, Covey claims he's never hadTo achieve greater heights each person must be
a problem encouraging his children to learnchallenged to find their voice - their unique
because teaching is the best way to learn.personal significance and purposeful meaning - and
Another gem he talked about is the habit ofhelp others to find theirs.
seeking to understand before being understoodVoice lies at the nexus of talent, passion, need
through empathic listening. In the audience of overand conscience. When anyone engages in work
800 people, he asked how many people had anythat taps into their talent and fuels their passion -
formal training on listening; only 13 hands went upthat rises out of a great need in the world that
revealing just how ego-centric of a me-me-methey feel drawn by conscience to meet - therein
culture we live in. Covey related how many Nativelies their voice in life. The 8th Habit is all about
Indian tribes use what's called the Talking Stickhow to find your voice and help others to find
which is used in all meetings where thepersontheirs.
holding the Talking Stick is the only person allowedWhat leader do you really admire and why?
to speak until he or she feels understood; whenOne immediate leader who comes to mind is
the possessor of the Talking Stick feelsMuhammad Yunus, founder of the Grameen Bank.
completely understood, then,and only then, is theHis story is one that illustrates the path to finding
Talking Stick passed on to the next person. Thisone's voice and helping others find theirs.
creates an incredible understanding and synergyMuhammad saw a need, felt his conscience move
among the team. Every business would do wellhim to try and fill that need and applied his talents
tohave a Talking Stick!and passion to fill it. In the process, he found his
Covey then went on to the crux of his messagevoice and helped others to find theirs.
which is the 8th Habit of becoming an island ofMuhammad wanted to help his impoverished
excellence in a sea of mediocrity by finding one'sfellow citizens in Bangladesh. He met a woman
voice and helping others tofind theirs. According towho made bamboo stools only to make two U.S.
Covey, the main problem is that businesses arepennies each day. He inquired about her work and
still trapped in the old paradigm of Industrial Agefound that the woman had no money to buy the
thinking even though we're well into thenecessary bamboo, so she was forced to borrow
Knowledgemoney from a trader on condition that she sell
Worker Age. What's required is a new paradigmhim her finished product at a price he dictated.
he calls the "whole body paradigm" of integratingThis poor woman in essence was held hostage by
body, mind, heart, and spirit which he respectivelythis trader.
equates to the principles ofdiscipline, vision,This woman was not alone, there was an entire
passion, and conscience. The Industrial Age is stillvillage of 42 hard working people working in
very much focused on the body (things, systems,unbearable circumstances and Muhammad
structures, procedures, efficiency, bottom-line).calculated that it only required $27 U.S. dollars to
But Coveyestimates that approximately 80help them out. He immediately gave the money
percent of all the value added to goods andto the people and told them it was a loan to be
services now comes from knowledge workre-paid when they were able.
versus things. Twenty years ago that numberMuhammad even went further to ask the local
was the inverse: only 20 percent.bank to loan these villagers additional money and
So the key is not behavior - it's the map. Theoffered himself as a guarantor. Much to the
key is the accuracy of the map. Once paradigmskepticism and surprise of the bankers, the
shifts the behavior will also shift. Covey clearlyvillagers paid every penny back on several loans.
illustrated this point byasking everyone to closeMuhammad eventually expanded this loan program
their eyes and point "North." When he asked us toby creating his own microcredit lending institution
open our eyes and look around, I noticedcalled the Grameen Bank, so he could help
everyone was pointing in different directions! In anumerous villages.
similar vein, the majority of organizations haveGrameen Bank now works with more than
their people pointing in different directions; sighting46,000 villages giving micro-loans, lending
a recent Harris Poll, Covey states that "only 37approximately half a billion dollars a year to
percent of workers say they havea clearempower the poor (96% of whom are women)
understanding of what their organization is tryingto produce and sell their goods and build housing.
to achieve and why." No one knows where trueSo far, the bank has assisted 3.7 million people.
"North" is. There is no moral compass, noThe micro-credit movement has now spread
conscience, no guiding spirit.throughout the world.
Part of the solution, according to Covey, is toWhat advice would you give youth who will
have a transcendent goal, what he calls a WIG orbecome future leaders of tomorrow?
Wildly Important Goal, that serves a greaterIn my 8th Habit book I share the idea that
purpose. Only once this goalis clearlyeveryone chooses one of two roads in life,
communicated to everyone in an organization canwhether you're older or younger, man or woman,
quantum improvements begin to happen in therich or poor. The most traveled road is the one
workplace.that takes us to mediocrity and the other less
Here is my interview with Dr. Covey revealing histraveled road takes us to greatness and meaning.
latest insights from his most recent book, TheThe first road limits us and prevents us from
8th Habit: From Effectiveness to Greatness:realizing our full potential. This road is often the
What sacrifices have you made to be where youquick-fix or short-cut approach to life. It often
are today?lures us to it when we don't take accountability
I have worked very hard to dedicate myfor ourselves or see ourselves as victims. My
personal and professional life to principlecenteredadvice to the youth is to avoid the road of
living. I am driven by a passion and conscience tomediocrity. It's probably hard for them to see into
spread understanding forprinciples and how tothe longterm, but if they will try to see
apply them to reach greatness. To that extent,themselves as human beings with vast potential,
there is no sacrifice - only a passionate, relentlessand see that next to life itself their greatest gift
commitment to my work, family, community andis choice - they can choose their responses to
church tomake a lasting difference.whatever comes to them in life, and take
What in your opinion is the most importantresponsibility for their choices, their behaviors,
attribute of a leader and why?their feelings and choose to create their future.
I believe the most important attribute for a leaderMy son, Sean, wrote The 7 Habits of Highly
is being principle-centered. Centering on principlesEffective Teens to help [young people] become
that are universal and timeless provides atheir best selves. He speaks wonderfully to the
foundation and compass to guideevery decisionyouth (much better than I), and I would
and every act. I've based my life's work onrecommend his book to anyone wanting to start
promoting principles and teaching the power thatgood habits at a young age.