Leadership Styles in Change Management - The Amazing Story of the Hawthorne Effect

I have long held the view that the successfulIn summary 3 further general conclusions were
strategies for managing change and the leadershipdrawn from the Hawthorne studies:
styles in practical change management that(1) Individual production is strongly influenced by
support those strategies are people centric rathersocial factors - far more so than individual
than totally process oriented.aptitude.
Whilst undertaking research for a section of my(2) Informal organisation affects productivity -
website I came across a very interestingthere is "a group life" among the workers - and
experiment.the relations that supervisors develop with
A major business improvement research projectworkers tend to influence the manner in which
was conducted between 1927 and 1932 at thethe workers carry out directives.
Hawthorne Plant of the Western Electric(3) Work-group norms affect productivity - work
Company in Cicero, Illinois.groups tend to arrive at norms of what is "a fair
This research project was not about inspirationalday's work".
motivation, or leadership, or change managementSo the obvious first change management lesson
- but an attempt to examine the physical andof this is that people benefit from a leadership
environmental influences of the workplace (e.g.style that addresses their need for your
brightness of lights, humidity) and later, movedsupportive attention.
into the psychological aspects (e.g. breaks, groupAlso the second lesson is that in the practice of
pressure, working hours, managerial leadership).change management leaders need to recognise
However, the major finding of the study was aand work with and through the informal social
totally unintended and unexpected consequencestructures of the workplace.
of the study.Properly applied, this is exactly what a
What they found was that almost regardless ofpeople-oriented leadership style will deliver when
the experimental manipulation employed, theemploying the holistic and wide view perspective
production of the workers seemed to improve!of a programme based approach to change
This has become known as "The Hawthornemanagement.
Effect".And, to ensure that you ARE employing
Stated simply the discovery was that: peoplesuccessful strategies for managing change - that
work better together when they are allowed toare appropriate to your organisation - you need
socially interact with one another and are givento know how to apply: (a) these people oriented
supportive attention.leadership skills, AND (b) how to apply the
The primary [at the time startling] discovery wassupporting programme management based
that the workplace is a social system. Theprocesses - to ensure that you avoid the
Hawthorne researchers came to realise that thecatastrophic 70% failure rate of ALL business
workplace is a social system made up ofchange initiatives.
interdependent parts.