Leadership Styles in Change Management - The Leader's Mood Drives a Staggering 30% of Performance

How do you provide a change managementOne of the keys to achieving resonance is
leadership style that connects with people andempathic listening. [See "The Seven Habits of
motivates them when they are stressed out byHighly Effective People" by Stephen Covey]
the current economic climate?Self awareness and the 4 building blocks of primal
How do you lead your people through change andleadership
identify the most effective strategies forThe 4 building blocks of primal leadership are:
managing change that are appropriate to these(1) Self-awareness
difficult conditions?(2) Self-mastery [or self-management of emotion]
A new focus on leadership has been defined and(3) Empathy or social awareness
articulated by Daniel Goleman - and he calls it(4) Relationship management
"Primal Leadership". This refers to the emotional"Self-awareness is actually the fundamental ability
dimension of leadership - the leader's ability toof emotional intelligence, and probably the most
articulate a message that resonates with theirignored in a business setting." Goleman
followers' emotional reality and their sense ofEmotions are contagious - from the top down
purpose, and thus motivate them to move in aIn an interview [with Stephen Bernhut in "Leaders
specific direction.Edge", Ivey Business Journal May/June 2002]
To my mind this is of considerable interest andDaniel Goleman said:
relevance to those of us working with companies"First, you have to reach within yourself to find
who are going through change.out your own truth, because you can't be
Daniel Goleman, Richard Boyatzis & Annie McKeeresonant if you're clueless, if you're pretending, or
in 2002, first introduced the concept in a book ofif you're just trying to manipulate people."
that name. Their work draws extensively onYou have to speak from your heart, and you
research into Emotional Intelligence or "EI".have to do it in a way that speaks to other
Here are the key themes:people's hearts. So it takes authenticity. And if
The importance of Primal Leadershipyou can articulate a positive goal, that is, stay
In the current climate of uncertainty people needoptimistic, enthusiastic and motivated in delivering
leadership that offers a measure of re-assurancethat message, then what you're doing is spreading
and certainty of conviction about the direction inthat message and those moods and predisposition
which they are being led.to the people you're talking to. Emotions are
This is important because people cannot workcontagious, and they are most contagious from
effectively if they are experiencing emotionalthe top down, from leader to followers.
turbulence. Their ability to get work done dependsActing as a leader in a way that primes positive
on their emotions being under control. A leaderemotions in people
has to address those often unconscious andIn the same interview, Goleman suggests that
unexpressed fears along the way in order to helpfirst of all, you need self-awareness, to know
people keep them under control.what's happening with your own emotions. You
A study of 3,871 executives and their directalso need to use your self-awareness to sense
reports shows that HOW a leader leads in termswhat's right and what's wrong in a situation, to
of the emotional resonance they do or don'tuse your deep values to guide you in what you
generate matters for 2 reasons:do from moment to moment.
(1) A big part of the culture and "general feel" orYou need to be able to manage your emotions...
"emotional tone" of what it is like to work in anand to keep yourself in a positive state, to have
organisation is determined to a very large extenta good time with people as well, along with getting
by the leader.the job done. Of course, you also need empathy.
(2) The leader's style determines about 70% ofAnd then finally, you need to put that all into
the emotional climate which in turns drivespractice by acting as a leader in a way that
20-30% of business performance.primes positive emotions in people, because that's
The leaders emotions infect the organisation - thethe state in which they're going to work best.
importance of resonance.In my view this is inspiring stuff and offers deep
The central finding of EI research is that emotionsinsight and fresh perspective on key aspects of
are essentially contagious, and thus a leader'sthe leadership of change management.
attitude and energy can "infect" a workplaceProperly applied in a change management context,
either for better or for worse.this emphasis on primal leadership is exactly what
With this in mind the authors stress thea people-oriented leadership style needs to deliver
importance of resonance, which is the ability ofwhen employing the holistic and wide view
leaders to perceive and influence the flow ofperspective of a programme based approach to
emotions (including motivational states) betweenchange management.
themselves and others they work with.