Questions to Ask About a Quick Printing Business For Sale

If you're planning to acquire a quick printingwith knowledge about some common ratios, is
business for sale, you probably know most of theable to ask the right questions. If the seller shows
questions to pose to sellers, so you can learn, forannual earnings before interest, taxes, depreciation
example, terms of the lease, whether employeesand amortization (the EBITDA formula widely
are covered by union contract and value of theused in analyzing business opportunities) that fall
equipment.outside the range of 10% to 20% of gross
But there are more probing questions to ask sorevenues, some careful analysis should follow.
you can avoid a company that looks good on theCertainly not all companies in the industry meet
surface, covering hidden problems. Three issuesthat ratio. But knowing the number makes for a
to explore in depth when evaluating companies ingood starting place to form questions about the
this industry relate to:company's profitability.
1. Recoverability--Like most companies in theAn informed buyer knows to investigate the
current economic environment, some or all of thereason a company is, for example, showing
quick printing business for sale offerings show aearnings of seven-and-a-half cents for every
decline in revenues over the past couple of years.dollar generated. Is there a fixable problem such
This industry was hit hard by the recession asas a bloated staff? Or does the pricing structure,
customers--many of them small businesses--cutnecessitated by the highly competitive
back on their printing orders or even closed theirenvironment, mean the company is doomed to
doors.underperform?
It's critical to know which of these categoriesMeanwhile, the seller who reports keeping 25
applies to the majority of clients for a businesscents of every dollar generated, may be
being considered as a purchase candidate. The"forgetting" to mention that, for example, the
answer to questions on this topic will revealbusiness has a special rent deal from the seller's
important clues about how quickly and effectivelymother-in-law, or that relatives are "employed" in
the company will recover as the economy getsthe company but not paid.
healthier. Clearly it's more encouraging to learnAlternatively, the quick printing business for sale
that most customers are still in business and willyou're investigating might enjoy
have more printing requirements as their fortunesbetter-than-average earnings because it has
improve.developed just the right menu of services offered
2. Income or inconvenience--While a quick printingat high profit-generating prices to a loyal following
business for sale looks particularly appealing if itof affluent customers.
incorporates other enterprises like scanning andWhy are the company's earnings above average?
large format services, those operations don'tIt's the buyer's job to find that out.
always generate adequate returns to justify theirAnd the seller of a particularly profitable company
equipment and employee costs. The seller shouldmight be justified in setting an asking price higher
be asked to separate, from company's totals, thethan 50% of annual gross revenues--the
income and expenses associated with eachrule-of-thumb valuation for this business.
"profit" center.One such justification can be the seller's willingness
The statement that peripheral enterprises areto finance 25% to 35% of the price.
profitable should be proved with the figures. AndIn any event, if you understand what a buyer
if the seller points out how associated activitiestypically pays for a quick printing business for sale,
attract customers for the main part of thewhat the P&L should look like, and what are
business, further questions should be asked topotential problems that may not be obvious to
determine if those claims are rooted inthe uninformed purchaser, you are well equipped
assumption or in fact.to identify a desirable business and know what it's
3. Comparing with industry averages--The buyerworth.
evaluating businesses in this industry and armed