Selling Your Business - Are You "In the Box?"

Last week I talked about the Selling Criteria orwould like, ask your broker if your listing is priced
areas that can make your listing a lot morewithin the market. Chances are that it will not be.
competitive, such as good financials, properPrice, like in residential real estate, is the main
documentation (such as lease and franchisedriver in determining how long your business will
agreements), equipment lists and others. Thesebe in the market place.
are areas that brokers look into to determineSecondly, let's talk about financing. In a previous
how viable and competitive your listing is-theblog I mentioned that, in this economic
probability of success.environment, getting financing from lending
During my discussion last week, I purposelyinstitutions, such the SBA or Commercial Banks
omitted two additional elements (c'mon, I don'thas become increasingly difficult-although there
want to tell you all in one week!!): Price and Sellerare signs of improvements in this area. So, if
Financing. I omitted them, because these twobuyers cannot get financing through commercial
elements merit a separate discussion altogether.banks, they cannot buy your business. Seller
Let's address Price. In our office, we use afinancing, as mentioned before, has replaced
terminology for listings with the correct pricecommercial banking. What this means is that the
structure-"In the Box." These are listings whichdegree of financing you provide, would be an
appear to be within an appropriate market value.indicator of how fast you will sell your business.
In other words, if your type-business normallyToday, as a rule of thumb, sellers should be
sells for a multiple of 2-3 times Owners Benefitlooking at financing upwards of 50%. Additionally,
(Net Profit plus owners salary, benefits,Buyers look upon this as a gesture of confidence
depreciation, interest and other miscellaneousin the business being sold-see my blog on why it
additions) and yours is within thosemakes sense to provide seller financing for more
parameters-you are "IN THE BOX." That plusdetails.
good financials and documentation would makeSo, before you beat up your business broker for
the sale of your business almost a donethe slow response on your listing, please
deal-brokers like to deal with listings that are "Indetermine if any of the above applies. Trust me;
the Box."you'll be happier in the long run.
If your listing is not getting the activity that you