The Price is Right - How to Realistically Value Your Business For Sale

When setting out on the road to selling yourobligated to use their services. However, with
business, the key factors that may or may nottheir vast experience and knowledge, they could
determine a quick sale is ultimately the price. Forhelp you achieve your asking price a lot quicker
those new to buying or selling a business, the taskwhich is good news for everyone. But first off,
of valuing something that is essentially an everget your price right and ensure your expectations
evolving entity can be extremely difficult. Whetherare realistic.
you are on the buying side of the fence or theIn my experience, there are a number of ways
seller, you need to take a viewpoint from bothto value a business. In most cases the net profit
sides to truly understand if an asking price isfigure will be a good starter for a small to
realistic or how you go about negotiating a pricemedium sized enterprise however, this rule
that suits all parties.doesn't always fit every case. Financial data only
Each and every business is different and no doubtshows a fraction of what the company has to
in many if not most cases, every business foroffer any potential investor because essentially,
sale has had it's ups and downs, not to mention ayour business may be where it is today by having
few undisclosed secrets. As a seller, you want toa great team, great products or amazing
get the best price you possibly can - this iscustomer service. Never underestimate the
obvious. As a buyer, you want to ensure that thepower of people when considering the value of
offer you make is credible and will gain a return.any business.
Anything less would be deemed as a disaster.Don't get greedy though. I have seen so many
In this blog, we will concentrate solely on thefledgling businesses hastily put up for sale at
sellers point of view on valuing a business for sale.ridiculous figures because the owner decided that
When you decide to put your business on theit wasn't for them anymore. A small business with
market, not only do you want to ensure that youlimited trading history, barely making any money
get a good fee for the business, you need toasking for 5-6 figures! It happens and it happens a
ideally walk away feeling that your hard work,lot. If you have invested several thousand into
time and capital invested was worth while. Sadlygetting your business started, think about firstly
though, many businesses are sold underseeing what that investment is now worth. Has it
circumstances that simply don't allow this togrown or has it disappeared into an expensive
happen. In such cases, a fire sale or quick saleblack hole? If its the former, you potentially have
could be the best way out to relieve you of thea great business for a future investor. If it's the
burden. But that's another story entirely...latter, you need to make some tough decisions
One of the most cost effective ways of gettingon the valuation - and most likely you won't like
a good idea of your businesses value is to speakthem!
to a broker or business transfer agent. In mostRemember though, when selling anything in life
cases, agents will come to see you for an initialwhether it's your house, car, second hand
fee-free consultation and will discuss your businesscomputer on eBay or your business, the price can
and what you are essentially selling. Best of all,always come down but rarely does it go up. Think
they will in many cases give you a reasonablyof one simple rule... "if I were buying this business
good idea of the value of your business. This istoday, what would I be happy to pay?" Be
usually achieved however, by having sight of yourbrutally honest to yourself. You'll no doubt find
accounts. So make sure you have these ready tothat you arrive at a figure that you are satisfied
present! Most agents will want to see the bottomwith and most prospective buyers will be happy
line e.g your net profit. If your business is makingto negotiate around. But before you take that
money, it will no doubt have some value. If it isleap and advertise your business for sale at that
making a loss, the process of valuing the assetsprice, speak to the people that matter. Your
and the goodwill (if you have any) could be a littlebusiness partners, investors, accountants, lawyers
bumpy.and agents. If they agree, you're probably on the
You will however, do yourself little harm byright road to a successful sale price.
speaking to a broker. In most cases you are not