Top 3 Reasons Why Business Training Programs Can Fail

Since so much time and money is invested inturn them against learning. How easily people can
professional development training, here are thebecome disillusioned, skeptical and even cynical
top reasons workplace training programs fail - theabout training. If the training isn't shaped and
red flags you should look out for when identifyinginteractive so that it can be experienced in
an effective training solution for your business.context, then it won't be (emotionally) engaging,
1. Training that isn't actually training - it's education,and not only will your investment be wasted, your
masquerading as trainingpeople will resent being put through the process!
Before you even start to analyse the training3. Training that has no buy-in from management
program, ask yourself: Is it even training? Or is itYou'd think that line management, frequently
education? Because education is not training! Thisresponsible for bringing training into a business,
may sound obvious, but we've found manywould be (fully) committed to supporting it from
people have trouble separating the two.beginning to end. But too often this is not the
When the "training" is simply a transfer ofcase: managers will put the onus on the facilitator
information from the "trainer" to participants, alland walk away, thinking their job is done in
about 'what' and not 'how and why', and itsarranging it. But far worse are the stories of
purpose is to provide people with knowledge, thenmanagement directly contradicting the training! "I
it's education. The provision of knowledge orknow what they taught you there, but here we
information is not training. Training is aboutdo it differently." Words to that effect kill training
changing (habitual) behaviour. The purpose ofstone-dead!
training is NOT to provide people with knowledge;In order for training to be effective, management
knowledge is simply a vehicle or tool used in themust be fully aligned with it, and work at providing
process because the purpose of training is to getsignificant, continual support. And the statistics
action. And this action or, expressed another way,bear this out. As was seen recently in a white
behaviour change can't simply be achievedpaper by Knowledge Pool, a massive 94% of
through a one-day lecture or seminar; there haslearners who receive line management support
to be a commitment to ensure people ingest andapply what they've learned.
understand the 'what, how and why' of training,Training is literally one of management's greatest
make changes to how they behave andtools.
progressively improve on it.It's not always easy to distinguish good training
2. Training that isn't presented in contextprograms from the less so. We hope this list will
Training needs to be presented in context so thatprovide guidance on some things to look for when
participants can absorb the principles and practiceidentifying an effective training program for your
the skills, in the context of their daily roles.business.
Training like this can bore participants to tears and