| Question: Which type of companies might benefit | | | | - Relevant Experience - make sure your potential |
| from Business Coaching Services? | | | | coach has experience of either your business |
| Answer: All types of companies, but it is | | | | sector or the type of issues your business faces |
| particularly useful for SMEs, partnerships and sole | | | | now or in the future. |
| traders which tend to need extra support at | | | | - Take up References - too many companies ask |
| crucial times in their development. | | | | for references but never take them up. A |
| There are many people and companies in the UK | | | | reputable business coach should be able to give |
| purporting to bebusiness or executive coaching | | | | you a list of several companies with whom they |
| specialists. Some are accreditedbusiness advisors; | | | | have worked. |
| others are experienced individuals from within a | | | | - Understand the Costs - tie in tangible objectives |
| particular business sector. Irrespective of their | | | | to the coaching schedule. |
| background orcredentials it is important before | | | | - Review Periods - the whole point of employing a |
| you part with you hard earned cash that you | | | | business coach is for them to add value to your |
| have a strategy in place to select the right coach | | | | business. Make sure you build in formal structured |
| mentor for your business. | | | | reviews with your coach to ensure you are |
| Aster Interim Solutions Ltd is a specialist interim | | | | getting value for money. |
| management service provider which provides | | | | - Recognise the end point - Coaching assignments |
| business coaching | | | | come to an end, both parties should be able to |
| / mentoring services through its interim managers. | | | | recognise a natural end point. |
| Paul Wilson, Aster's Managing Director identifies | | | | In summary, employing a business coach can be |
| what you should be looking for in your chosen | | | | an extremelybeneficial to a business. However, in |
| business advisor: | | | | order to get the most benefit from the |
| - Accreditation - Is the individual or the company | | | | arrangement take time to select the right coach, |
| they represent formally recognised by a trade | | | | identify the key objectives together and |
| body or bound by a code of practise. | | | | recognise the end point. |