Value of Business Coaching- A Sports Analogy

When evaluating their needs for training &but perhaps not coaching them. Moreover, your
people development, most businesses send theiremployees may be intimidated to open up to their
"key" people to one or more days "standard"immediate supervisors and share their thoughts.
seminar- on site or off site. These "trainees"CEOs and senior executives must ask themselves
spend the time away from their work, collect athis question:
bunch of "speaker'generic notes"- and go back toWHO IS COACHING THEIR TEAM?
their daily routines, doing what they have beenBusiness coaching is an investment that they
doing.need to understand, how exactly would it benefit
New skills, learnt at the seminar, are nottheir business ?
immersed in their work habits, there is no culturalBe it establishing or improving relationships,
change, and the results remain more or less theimproving sales and profits, or developing new
same.markets/clients, a business coach can help build
In today's ever changing and competitive businesselite teams by continuously assessing and guiding
environment, CEOs and senior executives,to sharpen the required skills
however, must look at new ways to fosterJust like a professional sports team, a business
continuous change in their teams work habits, andcoach facilitates changes that are:
foster a cultural change and attitude to be nothing* Dramatic
but the best. They must want to build elite teams.* Sustained
In sports, even after the last win, you must* Builds on experience(success and failures)
coach, and train your team before the next* Helps foster a cultural change, not only at work
game.but in life
So, why in business one or two days coachingBusiness coaching is facilitating change or
seminars would help your company reach theimprovements by:
business playoffs !!> Not telling people what to do, but coaching to
In sports, if you want to make the playoffs, andlearn from what must be improved
win the championships, you must continue to> Developing a plan and vision for success
assess and sharpen your skills, learn from the last> Having clear ownership in actions plans and
games, prepare for each game, and workresults
together as a team.> Holding the coachee accountable
Similarly, to achieve strategic growth goals your> Guiding
must built an elite team, foster a culture ofUnlike consulting, business coaching makes positive
operational excellence.changes much more likely to be permanent. It
Under ever increasing pressures to meet thehelps build teams that have the skills and want to
growth and profit targets, your operational andwin those(business) championships.
sales managers may be supervising their teams,