| If you are in business management, what decision | | | | workforce does not come to work thinking how |
| is easier for you to make: Invest in a new vehicle, | | | | they can make their bosses day terrible or ruin |
| new technology or develop your employees or | | | | the company. Their inability to perform their jobs |
| your human capital? | | | | many times is directly connected to poor business |
| How much money do you spend in marketing | | | | management, poor attitudes by other internal |
| your business? For some companies this may be | | | | customers and under developed self leadership |
| up to 10 to 15% of their total revenue. And if | | | | skills. |
| you are a small business or sole proprietor, by | | | | One of my executive business coaching clients is |
| belonging to a chamber, a couple of professional | | | | a new car salesman. He is totally committed to his |
| associations and a formal networking group, you | | | | clients. Yet, when he does everything he needs to |
| have already invested at least $30,000 in | | | | do to sell a car, he continually meets resistance |
| marketing. | | | | from the finance manager. |
| With the value of your business being far more | | | | A recent example was a customer was coming in |
| about your human capital than your products or | | | | to pick up his car during his lunchtime. The finance |
| services, how much are you losing by not | | | | manager knew this, but had to eat his lunch first. |
| investing in your people? Losses include: high | | | | He then adopted a very negative attitude to the |
| turnover, lack of productivity, absenteeism and | | | | salesman and the awaiting customer. |
| lost external loyal customers. | | | | When human capital is not properly developed |
| Maybe you have the belief that you are paying | | | | including everyone truly being on board to |
| them and they should be delivery effective | | | | achieving the business goals, the end result is that |
| productivity without any further investment. After | | | | businesses are not building external loyal |
| all, you hired them and they should know what | | | | customers and draining thousands of dollars from |
| they should be doing. | | | | their bottom line. |
| What I have learned is that 99% of the | | | | |