Women & Business Partnership - The Good, the Bad and the Synergy

Team sports prepare boys for the corporatepartnerships are continuously undergoing this
model of business. Girls, however, typically playprocess of change. However, we are often not
closely with one or two friends. What greataware of the changes we're experiencing. And,
preparation for entrepreneurial partnership! So it issometimes change is viewed as a threat to the
fitting, as women continue to start businesses instatus quo. Successful partners embrace change
record numbers, that many are finding partnershipand growth, knowing that this attitude benefits
is a comfortable format. In fact, businessboth their individual and shared professional
partnership works for women coming from aidentities.
wide range of backgrounds and experiencesProactive Conflict Management Strategies.
including those tired of hitting the corporate glassCompeting and avoiding are not effective conflict
ceiling, stay-at-home Moms, and women whomanagement strategies for partnership. Instead,
want to turn their passions and their socialsuccessful partners will use proactive and
connections into business ideas.strategic approaches to conflict management such
Partnership brings a wide variety of benefitsas accommodation, compromise and collaboration
including a sense of connection and someone toto resolve their differences.
cover when you go on vacation. On the otherShared Vision. Partners need a shared vision or
hand, many partnerships end in crisis and conflict.plan for the future. Vision is what determines and
To avoid partnership failure, your partnershipexpresses where an organization wants to go and
needs to possess the following sevenhow it intends to get there. A shared vision allows
components of positive partnership.partners to focus on their goals and the methods
Shared Values. Partners need a sense of sharedthey will use to achieve those goals. When
standards regarding what is desirable, undesirable,partners hold different visions they become
good, and bad. These values will guide partners'discouraged, overwhelmed, and disconnected. In
actions, judgments, and choices. Values, whichorder to create and effectively benefit from a
often carry considerable emotion, may rangeshared vision, four tasks are necessary: creating
from valuing family, prosperity, ambition, a workthe initial vision, translating that vision into the
ethic, or a political persuasion. In addition to helpingnecessary physical actions, articulating and selling
partners make congruent decisions, shared valuesthe vision to others, and holding true to the
serve to keep partners united.essence of the vision when reality changes the
Different (Complementary) Skills and Traits.plans.
Successful partners will possess differentAn Exit Strategy. It has been said that a graceful
(complementary) skills and traits. The broader theexit is proof of a successful venture. Without an
partners' range of skills, the clearer the division ofexit strategy in place partners can be faced with
their labor (and power) can be. It may be easy tomaking crucial decisions at a time when they
distinguish the marketing person from thewere least levelheaded. An exit strategy is a
technical person in a business but other necessaryshared sense of when and how an alliance will end
variables are often not as easy to see. Michaeland one should be included as the end-point in a
Gerber's classic book "The E-Myth" explains that abusiness plan. However, while planning for the end
business owner needs to play three roles,may be a critical aspect of owning a business, it is
Entrepreneur - the creative visionary; Manager,also one of the most neglected. Exits are easy to
the administrator who brings planning, order andavoid when the issue is not pressing and raising
predictability; and Technician - the craftsperson.the issue might sour the deal or suggest a lack of
Partnerships have a distinct advantage in that twotrust. Four questions should be addressed when
or more invested people are available to performconsidering an exit plan: what events might trigger
the three necessary roles.an end to the partnership; how will the business
Sense of Equity. Equity occurs when the rewardsbe valued at the end; which options for future
of a relationship are proportional to what eachownership are acceptable; and what post-alliance
side perceives as his or her contribution. Strangersties and restrictions, such as non-compete clauses,
and casual acquaintances maintain equity byneed to be included.
keeping track of the benefits they exchange.When you enter into a partnership that is strong
However, in long-term and more committedin these seven components you have the
relationships it is not healthy to keep track.potential to create synergy and reap some
Instead, a sense of equity should be established.amazing benefits. True synergy comes about
A perception of inequity (I am giving more then Iwhen two (or more) people work together to
get) takes a tremendous toll on a partnership.create results that would have been unobtainable
Growing Together. From the moment we areindependently. In a synergistic partnership
born until the day we die, we are in the process2+2>4 and the whole is greater than the sum
of growing and changing. Partners and theirof its parts.